About Us

About Us

At SmArt for Sustainability (S4S), we promote sustainable development and cultural preservation in indigenous communities; our aim is to provide economic and social opportunities through responsible tourism, blockchain, and technology.

Indigenous communities, comprising over 5% of the global population, face discrimination and marginalization, impacting their access to basic services and territories. The use of blockchain ensures autonomous and transparent management, preventing corruption. Protecting them is essential for sustainability and economic development through technologies like blockchain.

Why S4S

Welcome to S4S! Our platform offers a unique and innovative approach to sustainable development and cultural preservation in indigenous communities worldwide. Utilizing blockchain technology, we’ve created a decentralized platform that empowers indigenous communities to manage and promote their cultural heritage and art. Our goal is to generate economic development and enhance responsible tourism, supporting local economies and providing opportunities to showcase unique traditions and knowledge.



Christian Arteaga

CEO SmArt | S4S

Monica Tomainu

CEO SmArt | S4S

Christophe Lechevallier


David Peláez

Cultural & Heritage

Mariella Soldi

Brand Manager

Markus Schreyer

Meta Foundation Advisor

Savinien Caracostea

Meta Foundation Advisor

Pascal Frey

Meta Foundation Advisor

Specialty Advisors

Jean Phillipe Le Moigne

Consultant Indigenous Tourism & CBT WINTA representative

Gianvirgilio Cugini

CEO at STELVA Group – Expert in Development and Legislation of NFT

Fabricio Valencia

Manager of the Cultural Heritage Area at Hereditas Consultores

Francois Bedard

CED Representative – Senior Advisor

Franklin Carpenter

Director of Tourism Advisory at Horwath HTL Spain

Marcello Gandolfi

Global Head of Programs – CODESPA

Marcello Gandolfi
Frank Babinger
Peter Tarlow
Lori Pennington-Gray
Estefanía Basurto
Mariella Soldi
Mariella Soldi
Marisol Acosta
Alejandro Mullor
Rafael Gonzalez
Javier Baz
Jaime del Río
Jaime del Río

Country Advisors

María Inés Guaita
Marta Poggi
María Alexandra Pulido
Diana Guerra
Guillermina De Gracia
Lucía España
Lucía España
María del Pilar Saavedra
Veronica Zambrana
Rosmery Tintaya
María de los Ángeles Ramón
Patricia Palacios

S4S Alliances & Networking

Alliances with indigenous communities are key in the S4S project to establish mutual trust and address challenges together. Using blockchain technology, the aim is to enhance transparency in resource distribution and promote sustainable practices.

Alliances with organizations are key to the success of the S4S project, as they allow for the establishment of a collaborative network to jointly identify and address the challenges faced by indigenous communities. SmArt is an affiliate member of the World Tourism Organization and representatives of Green Destinations in Panama; furthermore, we are backed by institutions such as the World Indigenous Tourism Alliance – WINTA, Meta Foundation, Center of Excellence in Destinations – CED, and are part of the COMPLUEMPRENDE program at the Complutense University of Madrid, among others.

The alliances between S4S and countries interested in indigenous rural tourism are a powerful tool for sustainable development, ensuring the equitable distribution of economic benefits and responsible growth of local communities.

We have four main pillars in which funds will be reinvested in communities, all aimed at achieving sustainable development.

  • Heritage
  • Governance
  • Digitalization
  • Regeneration

Investment axes

  • Governance
  • Infrastructure
  • Education
  • Conectivity
  • Marine Ecosystem Protection
  • Terrestrial Ecosystem Protection
  • Development of Touristic Projects
  • Gender Equality


2023: WINNERS!!

Winners of the second edition of the Awake Tourism Challenge, a contest organized by the World Tourism Organization – UNWTO; which rewards startups that have an innovative approach and that include the Sustainable Development Goals – SDGs in their business model.


We were on the list of 10 finalists of the “Social Entrepreneurship Competition in Tourism” contest, which is oriented to social innovation and entrepreneurship in tourism.

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Comprised of 80 families and around 300 people, located 9 km from the town of Ollantaytambo in Peru. It highlights the quarries in the area, which were exploited in Inca times to transport stones to Ollantaytambo, and also mentions the presence of pre-Hispanic chullpas.

Made up of approximately 180 families, tourists who visit them can learn to carve in Marmolina stone. Its natural charm is the Perolniyoc waterfalls and within the route you can see part of the Qapacñan of the Incas (the main Inca's trail).

Community of approximately 180 families, its agricultural activity is its main economic means. The tourists who visit them have the opportunity to know the traditions and daily life of the communards.

Community made up of approximately 70 families. Its view is beautiful and you can see the snowy Pitusiray and the town of Calca.

The community is characterized by their good structure, they have developed tourist activities that include walks to the mountains where they make interpretations of the traditional "ACHUPALLA" plant

Community made up of 40 families who live from what they produce on their lands, have ancestral farming techniques and tools that continue to be practiced over the years.

Made up of 200 families, its main activity is agriculture and livestock and they stand out for the textiles and crafts. This community has the so-called balcony of the Sacred Valley.

It consists of 25 families, whose main activity is agriculture and animal husbandry. In addition, the ancestral textile where they reflect their iconography.

Community of 200 families. Their most representative traditional activity is the textile industry and they offer to show visitors how they make their craft production.